Targeted nutrition, backed by science – for dogs who need a little extra care.

Our Health & Wellness range is designed for dogs with specific needs – whether that’s a sensitive stomach, itchy skin, or joints that aren’t quite what they used to be.

Each recipe is made using our advanced Freshtrusion® HDP process – gently cooking fresh meat in the presence of a natural enzyme to break the protein down into tiny building blocks called peptides. These peptides are easier for your dog to digest, less likely to trigger allergies, and packed full of goodness.

This is next-level nutrition that doesn’t mess about – developed in partnership with vets, backed by university trials, and proudly nerdy in all the right places.

The range includes:

• Digestive Care – for dogs with sensitive stomachs

• Skin & Coat Care – for dry skin, itchiness, or dull coats

• Weight & Joint Care – for healthy weight and happier movement

No added grain. No nasties. Just functional, feel-good food designed to make a real difference.

Crafted with love. Delivered fresh. Proudly independent.
That’s the McDug way.