A complete, science-led recipe for dogs of all life stages — from pups to seniors.
Our Health & Wellness Hypoallergenic Healthy Living recipe uses hydrolysed salmon peptides and our exclusive Wellness Blend™ to support digestion, joints, cognition, and immune health.

Developed using Freshtrusion® HDP, our gentle low-temperature cooking process breaks proteins down into optimally sized peptides for easy digestion and maximum nutrient absorption.
Backed by a University of Liège (2024) study, this recipe showed a 75% reduction in free radicals — supporting a stronger immune system and healthier ageing.

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🌱 Key Benefits

🐾 Hypoallergenic & Gentle on Digestion
Hydrolysed proteins are naturally low-allergen and easy to digest — perfect for dogs with sensitivities.

💪 Peptide-Powered Nutrition
Short-chain peptides are “just right” for maximum absorption, supporting lean muscle, energy and recovery.

🦴 Joint & Mobility Support
Collagen peptides and omega oils help maintain cartilage, flexibility, and comfort in active or ageing dogs.

🧠 Cognitive & Vitality Boost
Coconut oil (rich in MCTs) fuels the brain for sharper focus and supports long-term cognitive health.

💜 Antioxidant Protection
Hydrolysed salmon peptides, turmeric and orange bioflavonoids work together to combat oxidative stress.

🌿 Healthy Gut & Immunity
Prebiotics (MOS & FOS) nurture good gut bacteria, improving digestion and supporting natural immunity.

✨ Skin & Coat Health
Linseed and salmon oil provide omega-3s for glossy coats, hydrated skin, and that McDug shine!

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🍽 Ingredients

Freshly Prepared Hydrolysed Salmon (32.5%), Potato, Sweet Potato, Hydrolysed Dried Salmon (15.5%), Salmon Oil (6%), Hydrolysed Salmon Gravy (2.5%), Coconut Oil (2%), Beet Pulp, Minerals, Wellness Blend™ (0.6%) — Seaweed, Turmeric, Orange, Linseed, Carrot, Chamomile, Fructooligosaccharides (FOS), Mannanoligosaccharides (MOS) — Dried Marigold (source of lutein).

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🔍 Analytical Constituents

Crude Protein 24%
Crude Fat 15.5%
Crude Fibre 2.5%
Crude Ash 8.5%
Moisture 8%
Omega-3 2.3%
Omega-6 2.1%
Collagen 2.8%
Metabolisable Energy 379 kcal / 100g

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💊 Nutritional Additives (per kg)

Vitamin A 14,423 IU
Vitamin D3 2,000 IU
Vitamin E 96 IU
Zinc 48 mg · Iron 48 mg · Manganese 34 mg · Copper 12 mg · Iodine 0.96 mg
L-Carnitine 721 mg

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🦴 Feeding Guide

Every dog is different — adjust amounts based on age, breed, and activity level.
Introduce new food gradually over 10–14 days. Always ensure fresh water is available.

🐶 PUPPY — Expected Adult Weight (grams per day)

🐕 ADULT (grams per day)

1–5 kg → 25–80 g
5–10 kg → 80–140 g
10–20 kg → 140–235 g
20–30 kg → 235–315 g
30–40 kg → 315–390 g
40+ kg → 390+ g

🐾 SENIOR (grams per day)

1–5 kg → 25–80 g
5–10 kg → 80–130 g
10–20 kg → 130–225 g
20–30 kg → 225–300 g
30–40 kg → 300–375 g
40+ kg → 375+ g

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🔬 What is Freshtrusion® HDP?

Our gentle Freshtrusion® HDP process uses a natural enzyme to hydrolyse fresh salmon into short peptides (2–3 amino acids).
These “Goldilocks” peptides are absorbed quickly — not too big, not too small — delivering superior nutrition, digestibility and taste.

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🏴 Proudly made in the UK · McDug Nutrition Health & Wellness Range
Nourishing dogs with science, heart, and a wag of the tail 🐾