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New Hypoallergenic – Healthy Living
A complete, science-led recipe for dogs of all life stages — from pups to seniors.
Our Health & Wellness Hypoallergenic Healthy Living recipe uses hydrolysed salmon peptides and our exclusive Wellness Blend™ to support digestion, joints, cognition, and immune health.
Developed using Freshtrusion® HDP, our gentle low-temperature cooking process breaks proteins down into optimally sized peptides for easy digestion and maximum nutrient absorption.
Backed by a University of Liège (2024) study, this recipe showed a 75% reduction in free radicals — supporting a stronger immune system and healthier ageing.
🌱 Key Benefits
🐾 Hypoallergenic & Gentle on Digestion
Hydrolysed proteins are naturally low-allergen and easy to digest — perfect for dogs with sensitivities.
💪 Peptide-Powered Nutrition
Short-chain peptides are “just right” for maximum absorption, supporting lean muscle, energy and recovery.
🦴 Joint & Mobility Support
Collagen peptides and omega oils help maintain cartilage, flexibility, and comfort in active or ageing dogs.
🧠 Cognitive & Vitality Boost
Coconut oil (rich in MCTs) fuels the brain for sharper focus and supports long-term cognitive health.
💜 Antioxidant Protection
Hydrolysed salmon peptides, turmeric and orange bioflavonoids work together to combat oxidative stress.
🌿 Healthy Gut & Immunity
Prebiotics (MOS & FOS) nurture good gut bacteria, improving digestion and supporting natural immunity.
✨ Skin & Coat Health
Linseed and salmon oil provide omega-3s for glossy coats, hydrated skin, and that McDug shine!
🍽 Ingredients
Freshly Prepared Hydrolysed Salmon (32.5%), Potato, Sweet Potato, Hydrolysed Dried Salmon (15.5%), Salmon Oil (6%), Hydrolysed Salmon Gravy (2.5%), Coconut Oil (2%), Beet Pulp, Minerals, Wellness Blend™ (0.6%) — Seaweed, Turmeric, Orange, Linseed, Carrot, Chamomile, Fructooligosaccharides (FOS), Mannanoligosaccharides (MOS) — Dried Marigold (source of lutein).
🔍 Analytical Constituents
Crude Protein 24%
Crude Fat 15.5%
Crude Fibre 2.5%
Crude Ash 8.5%
Moisture 8%
Omega-3 2.3%
Omega-6 2.1%
Collagen 2.8%
Metabolisable Energy 379 kcal / 100g
💊 Nutritional Additives (per kg)
Vitamin A 14,423 IU
Vitamin D3 2,000 IU
Vitamin E 96 IU
Zinc 48 mg · Iron 48 mg · Manganese 34 mg · Copper 12 mg · Iodine 0.96 mg
L-Carnitine 721 mg
🦴 Feeding Guide
Every dog is different — adjust amounts based on age, breed, and activity level.
Introduce new food gradually over 10–14 days. Always ensure fresh water is available.
🐶 PUPPY — Expected Adult Weight (grams per day)
| Adult Weight (kg) | 2–4 months | 4–6 months | 6–12 months | 12–15 months |
|---|---|---|---|---|
| 1–4 | 45–70 | 65–75 | 60–Adult | Adult |
| 5–10 | 95–155 | 140–165 | 140–Adult | Adult |
| 11–20 | 145–260 | 230–270 | 220–275 | Adult |
| 21–30 | 200–385 | 330–395 | 300–380 | 315–325 |
| 31–45 | 280–535 | 450–540 | 385–485 | 410–425 |
🐕 ADULT (grams per day)
1–5 kg → 25–80 g
5–10 kg → 80–140 g
10–20 kg → 140–235 g
20–30 kg → 235–315 g
30–40 kg → 315–390 g
40+ kg → 390+ g
🐾 SENIOR (grams per day)
1–5 kg → 25–80 g
5–10 kg → 80–130 g
10–20 kg → 130–225 g
20–30 kg → 225–300 g
30–40 kg → 300–375 g
40+ kg → 375+ g
🔬 What is Freshtrusion® HDP?
Our gentle Freshtrusion® HDP process uses a natural enzyme to hydrolyse fresh salmon into short peptides (2–3 amino acids).
These “Goldilocks” peptides are absorbed quickly — not too big, not too small — delivering superior nutrition, digestibility and taste.
🏴 Proudly made in the UK · McDug Nutrition Health & Wellness Range
Nourishing dogs with science, heart, and a wag of the tail 🐾