Introducing Our New McDug Health & Wellness Range: Advanced Nutrition for Dogs Who Deserve the Best

At McDug Nutrition, we’ve always believed that a healthier dog is a happier dog. That’s why we’re proud to introduce our new Health & Wellness range – a scientifically formulated, vet-focused collection of recipes designed to support digestive health, skin and coat condition, and healthy weight and mobility.

Backed by cutting-edge research and crafted using our innovative Freshtrusion® HDP process, this range represents the next generation of functional nutrition for dogs.

🌱 What Makes the Health & Wellness Range Different?

At the heart of our new recipes are hydrolysed peptides – highly digestible, bioavailable protein fragments created through enzymatic hydrolysis. These “perfect peptides” (di- and tri-peptides) are easier for your dog’s body to absorb than intact protein or amino acids alone. The result? Better nutrient uptake, reduced allergenic potential, and targeted health benefits you can see and feel.

🐾 Three Recipes, Three Solutions

Each product in the Health & Wellness range is designed to meet a specific set of health needs using carefully selected ingredients and advanced nutrition:

🐶 Digestive Care

Main Protein: Hydrolysed Turkey

• Supports sensitive tummies with gentle, highly digestible protein

• Collagen peptides help maintain the intestinal lining

• TruPet™ postbiotics promote gut health, immunity, and firmer stools

• 95% protein digestibility (University of Ghent study)
  Ideal for dogs with upset stomachs, food sensitivities, or loose stools.

🐕 Skin & Coat Care

Main Protein: Hydrolysed Salmon

• Rich in omega-3s and collagen to support skin barrier health and fur shine

• Helps reduce inflammation, itchiness, and irritation

• Smaller protein fragments lower the risk of allergic reactions

• 75% of pet owners reported visible improvements in skin and coat condition
  Perfect for dogs with dry skin, itching, or known allergies.

🐕🦺 Weight Control & Joint Care

Main Protein: Hydrolysed White Fish

• Lean protein supports muscle maintenance while managing calories

• Collagen peptides help protect joints and improve mobility

• Tailored recipe to aid healthy weight management

• 90% of dogs in trials moved to a healthier weight within 12 weeks
  Ideal for older, less active dogs or those needing joint and weight support.

🔬 Why It Matters

Consumer expectations have shifted. Dog lovers today want the same level of care and nutrition for their pets that they’d expect for themselves. Our Health & Wellness range embraces this “humanisation of pet food” – offering premium, proven, purposeful nutrition.

Crafted with love. Backed by science. Delivered fresh. That’s the McDug way

 Available to Buy Online and in Select Vet Practices

Be the first to try our Health & Wellness range and help your dog live their happiest, healthiest life. Because when it comes to your dog’s wellbeing, nothing should be left to chance.