We heard you, Clan McDug 🐾 — so we’ve created something truly special!
Our brand-new Health & Wellness Hypoallergenic Healthy Living recipe has been carefully crafted for dogs with sensitive tummies, itchy skin, or food intolerances.
Made with Scottish salmon, hydrolysed for easy digestion, and powered by our Wellness Blend™, it’s a gentle, grain-free recipe that supports joints, skin, brain, and immunity — all in one bowl.
Healthier dogs. Happier walks. 💜

Keep your home fresh with McDug’s Health & Wellness range. Our Freshtrusion® HDP recipes support digestion, reduce dog flatulence, and boost skin, coat & joint health. Science-led, natural ingredients for a happier, healthier dug

How We’re Redefining Dog Nutrition with Freshtrusion® HDP
Discover how our unique Freshtrusion® HDP method gently cooks fresh UK meats with natural enzymes to create “perfect peptides” – tiny, powerful protein chains that are easier for dogs to digest and absorb. Backed by science and crafted with care, this process unlocks better gut health, fewer allergies, and happier, healthier dogs.

At McDug, we meet plenty of dogs with a bit of character – and Buddy, a stocky Staffy from Glasgow, is no exception. He’s full of charm, full of beans… and, if we’re honest, carrying...

Is Your Dog Slowing Down? Bruce Was Too — Until We Made This Switch 🐾 It’s not easy watching your best pal grow older. Our boy Bruce is nine now. Once the first out the...