Is your vet pushing big-brand “prescription” diets for skin issues? The truth is, foods like Purina HA aren’t prescriptions at all — they’re just complete diets dressed up with corporate marketing. McDug’s new Health & Wellness Skin & Coat Care recipe is different: rich in hydrolysed salmon peptides, crafted with our unique Freshtrusion® HDP process, and packed with targeted oils and collagen to nourish skin, repair the barrier, and give your dug a glossy, comfortable coat. Independent, transparent, and made here in the UK.

Modern nutrition science is showing us something remarkable: the gut is not just a digestive organ, it is an active part of the nervous system. Dr James Mosel, in Food Noise: Weight Loss Jabs and...

Keep your home fresh with McDug’s Health & Wellness range. Our Freshtrusion® HDP recipes support digestion, reduce dog flatulence, and boost skin, coat & joint health. Science-led, natural ingredients for a happier, healthier dug

Discover how McDug Nutrition puts sustainability and animal welfare at the heart of our premium dog food. Made in the UK with responsibly sourced ingredients, renewable energy, and zero-waste practices — it’s ethical, eco-friendly dog food you can trust.

How We’re Redefining Dog Nutrition with Freshtrusion® HDP
Discover how our unique Freshtrusion® HDP method gently cooks fresh UK meats with natural enzymes to create “perfect peptides” – tiny, powerful protein chains that are easier for dogs to digest and absorb. Backed by science and crafted with care, this process unlocks better gut health, fewer allergies, and happier, healthier dogs.