We heard you, Clan McDug 🐾 — so we’ve created something truly special!
Our brand-new Health & Wellness Hypoallergenic Healthy Living recipe has been carefully crafted for dogs with sensitive tummies, itchy skin, or food intolerances.
Made with Scottish salmon, hydrolysed for easy digestion, and powered by our Wellness Blend™, it’s a gentle, grain-free recipe that supports joints, skin, brain, and immunity — all in one bowl.
Healthier dogs. Happier walks. 💜

Is your vet pushing big-brand “prescription” diets for skin issues? The truth is, foods like Purina HA aren’t prescriptions at all — they’re just complete diets dressed up with corporate marketing. McDug’s new Health & Wellness Skin & Coat Care recipe is different: rich in hydrolysed salmon peptides, crafted with our unique Freshtrusion® HDP process, and packed with targeted oils and collagen to nourish skin, repair the barrier, and give your dug a glossy, comfortable coat. Independent, transparent, and made here in the UK.

Modern nutrition science is showing us something remarkable: the gut is not just a digestive organ, it is an active part of the nervous system. Dr James Mosel, in Food Noise: Weight Loss Jabs and...

How We’re Redefining Dog Nutrition with Freshtrusion® HDP
Discover how our unique Freshtrusion® HDP method gently cooks fresh UK meats with natural enzymes to create “perfect peptides” – tiny, powerful protein chains that are easier for dogs to digest and absorb. Backed by science and crafted with care, this process unlocks better gut health, fewer allergies, and happier, healthier dogs.

At McDug, we meet plenty of dogs with a bit of character – and Buddy, a stocky Staffy from Glasgow, is no exception. He’s full of charm, full of beans… and, if we’re honest, carrying...