🐾 Introducing McDug Health & Wellness: Hypoallergenic Healthy Living

For months, we’ve been chatting with Clan McDug customers — in emails, at markets, and on walks round the Campsies — and one question kept coming up:

“Do you have something for dogs with food sensitivities or itchy skin?”

We listened. 👂
And today, we’re proud to introduce the newest addition to our Health & Wellness range — Hypoallergenic Healthy Living 🐟

💜 Why We Created It

More and more dog owners are discovering that their four-legged pals react badly to certain proteins or grains.
We’ve seen it first-hand: itchy paws, upset tummies, dull coats — symptoms that can often be eased with the right diet.

So we went back to the science.
Using our gentle Freshtrusion® HDP process, we’ve created a recipe built around hydrolysed salmon peptides — tiny protein chains that are easy to digest and naturally low-allergen.
These “just-right” peptides (we call it the Goldilocks Principle) are small enough for sensitive dogs to absorb without triggering unwanted reactions, yet powerful enough to fuel energy, muscle repair, and immune defence.

🌱 What Makes It Special

🐾 Hypoallergenic & Gentle – Hydrolysed proteins mean fewer upsets and happier tummies.
💪 Joint & Mobility Support – Collagen peptides help keep older dogs moving comfortably.
🧠 Brain & Vitality Boost – Coconut oil (MCTs) feeds focus and cognitive health.
💜 Antioxidant Defence – University-validated 75 % reduction in free radicals to support immune strength.
🌿 Wellness Blend™ – Seaweed, Turmeric, Orange, Linseed, Carrot & Chamomile work together for whole-body wellness.
✨ Skin & Coat Care – Omega-rich Scottish salmon oil and linseed give that McDug shine.

🧬 The Science Bit (in plain English)

Our Freshtrusion® HDP cooking method uses natural enzymes to gently hydrolyse fresh salmon into small peptides (2–3 amino acids long).
That means better digestion, higher nutrient uptake, and outstanding taste — even for picky eaters.
Independent research at the University of Liège (2024) found a 75 % drop in free radicals when dogs were fed diets using this process — a huge win for long-term health and vitality.

🦴 Perfect for…

• Dogs with food sensitivities or recurring tummy upsets

• Breeds prone to skin irritation or allergies

• Senior dogs needing joint and immune support

• Puppies growing fast and learning about the world

One bag. One balanced recipe.
For dogs of all life stages.

🏴 A Scottish Company with Scottish Salmon

As an independent Scottish company, we believe in transparency, trust, and quality above all else.
Our recipes are created using responsibly sourced ingredients — including fresh Scottish salmon — and produced to the highest standards under our Health & Wellness banner.
Because your dug deserves food that’s both honest and healthy.