At McDug Nutrition, we’re not just passionate about making tasty food – we’re committed to pioneering better health for dogs through the power of cutting-edge science and naturally sourced UK ingredients. That’s why we’ve embraced Freshtrusion® HDP – a next-generation cooking method designed to deliver maximum nutrition and digestibility with minimal fuss for sensitive tummies.

But what exactly is Freshtrusion® HDP? And why should dog lovers care? Let’s dig in...

🔬 What is Freshtrusion® HDP?

Freshtrusion® HDP (Highly Digestible Protein) is our gentle, low-temperature cooking method that combines the benefits of freshly prepared meat with natural enzymatic hydrolysis. This process breaks protein down into small, bioavailable peptides – which are easier for your dog to digest and absorb.

Think of it like this:

• Whole proteins = too big to absorb easily 🧱

• Free amino acids = too small to be effective 🧬

• Short-chain peptides (di- and tri-peptides) = just right for optimal health 🍽️

We call this the Goldilocks Principle of digestion – and it's all about giving your dog just the right size of protein molecules for peak performance.

🧬 Why Peptides Matter

Proteins are made of amino acids, the building blocks of life. By hydrolysing proteins into peptides (2–3 amino acids long), we create a food that:

• Promotes better digestion and gut health 🐕🦺

• Reduces the risk of food sensitivities and allergies 🩺

• Supports stronger immune function and tissue repair 🛡️

• Enhances absorption of nutrients like collagen for joints, skin, and coat 🦴💫

Backed by trials at Nofima and the University of Bradford, Freshtrusion® HDP delivers scientifically-proven results – including a 95% protein digestibility rating, way above the industry standard of 80%!

🐟 How It Works – From Farm to Food Bowl

Here’s how we turn premium ingredients into a powerhouse meal for your pup:

1. Sourcing – Fresh meat and fish are collected from UK farms and fisheries we know and trust.

2. Refrigerated Transport – Ingredients arrive fresh in our own chilled wagons.

3. Gentle Cooking – Proteins are cooked at just 82°C to preserve natural nutrients.

4. Natural Enzyme Addition – A special enzyme is added to gently hydrolyse the protein.

5. Perfect Peptides – The result is a blend of short-chain peptides that dogs can absorb more easily.

6. Shaped into Kibble – Our signature heart-shaped bites are both tasty and easy to chew.

🐾 Benefits You Can See

Our Freshtrusion® HDP recipes aren’t just nutritious – they make a visible difference. Here’s what our pet parents are reporting:

• Shinier coats and less itching 🐾

• Firmer poos and improved digestion 💩

• Better appetite and energy levels ⚡

• Joint support and mobility in older dogs 🐕

From Staffies in Glasgow to Golden Retrievers in Kent – dogs across the UK are thriving on the science-backed benefits of peptide-powered nutrition.

🐶 Why It Matters for Your Dog

Let’s face it: dogs are family. And just like us, they deserve food that’s:

• Easier to digest

• Gentler on the stomach

• Backed by real science

• Tailored to support specific health needs

Whether your dog struggles with allergies, has a sensitive tummy, or you simply want to feed the very best – our Freshtrusion® HDP method is designed with your dog’s long-term wellness in mind.

💬 Final Word from Bruce, McDug's Chief Tasting Officer

“Woof! I’ve tried a lot of kibble in my day, but nothing goes down like our new HDP stuff. Tasty, easy on my tum, and my coat’s never been glossier. Trust me – your pup will thank you.”
— Bruce 🐾

Ready to give your dog the science of great nutrition?

Explore our new Health & Wellness range, crafted with Freshtrusion® HDP:

• Digestive Care – Hydrolysed Turkey Recipe

• Skin & Coat Care – Omega-Rich Salmon Recipe

• Weight & Joint Care – Lean White Fish Recipe

👉 Because good food isn’t just about filling the bowl – it’s about fuelling a healthier, happier life.